Qi Li has served as Chief Executive Officer of Phoenix New Media Limited (NYSE:FENG) since May 2026, and as a Director since December 2022. Mr. Li also serves as Executive Vice President, Chief Operating Officer, and Chief Financial Officer of Phoenix Media Investment (Holdings) Limited (“PMI”), our parent company. Mr. Li joined the PMI group in July 2021.
Prior to joining PMI, he accumulated many years of experience at People's Daily, where he was responsible for supervising cultural and media enterprises. Mr. Li joined People's Daily Online in December 2014 and served as Chief Financial Officer and Secretary to the Board of Directors. In that role, he oversaw capital markets, financial management, scientific research and technologies, as well as the development of internet information service systems. Mr. Li graduated from Wuhan Military Economic Institute.

Xiaoyan Chi is currently the Senior Vice President and Director of Phoenix New Media Limited (NYSE:FENG), and has concurrently served as the Deputy Director of the Marketing Management Committee of Phoenix TV Group since 2021. Ms. Chi has more than 17 years of experience in media marketing and management. She is the Chairman of the Judgment Committee of the China Public Service Advertisement Grand Prix. She has served as a Final Judgment Committee Member of Cannes Young Lions Competitions (China District), a Final Judgment Committee Member of Effie Awards Greater China, and a Special Columnist for Digital Marketing Magazine. She also served as Vice President of the China Advertising Association, Visiting Professor at Communication University of China, and Industry Mentor for Master’s Students at the Institute of Psychology, Chinese Academy of Sciences. Ms. Chi received a Post-EMBA and a master’s degree from Peking University, and a bachelor’s degree from Beijing Technology and Business University.