Xiaoyan Chi is currently the Senior Vice President and Director of Phoenix New Media Limited (NYSE:FENG), and has concurrently served as the Deputy Director of the Marketing Management Committee of Phoenix TV Group since 2021. Ms. Chi has more than 17 years of experience in media marketing and management. She is the Chairman of the Judgment Committee of the China Public Service Advertisement Grand Prix. She has served as a Final Judgment Committee Member of Cannes Young Lions Competitions (China District), a Final Judgment Committee Member of Effie Awards Greater China, and a Special Columnist for Digital Marketing Magazine. She also served as Vice President of the China Advertising Association, Visiting Professor at Communication University of China, and Industry Mentor for Master’s Students at the Institute of Psychology, Chinese Academy of Sciences. Ms. Chi received a Post-EMBA and a master’s degree from Peking University, and a bachelor’s degree from Beijing Technology and Business University.